Industry news
Empower your financial institution with embedded personal insurance
Turn key moments — onboarding, loan approvals, account milestones — into new revenue. VIU by HUB embeds personal and commercial insurance directly into your ecosystem — no friction, no handoffs. Strengthen loyalty, deepen relationships and support customers at every milestone, without leaving your platform.
Expand into insurance without added complexity
Building an insurance program in-house requires significant investment in operations, technology and talent. A VIU by HUB strategic partnership lets you skip the lift while still delivering trusted protection from top-rated carriers. Our flexible models align with your institution’s goals — helping you diversify your offering and deepen customer loyalty without adding operational complexity.
Deliver trusted insurance experiences to your customers
Your customers trust you for financial guidance. Now, extend that trust to protection with the advantage of a licensed brokerage. VIU by HUB makes insurance timely, relevant and seamless — combining digital convenience with expert, unbiased guidance across top carriers.
- Seamless access – Customers can quote, purchase and manage policies in a fast, digital experience and connect with licensed agents for support.
- Choice and guidance – Working with a broker, you give customers access to 50+ top-rated carriers nationwide, along with neutral advice to find the right fit.
- Confidence and loyalty – Simplifying insurance empowers customers, provides peace of mind, and builds long-term trust in your institution.
Add more value while unlocking new revenue
Embedded insurance is the #1 driver of new fee income for financial institutions — growing at a 30%+ CAGR. VIU by HUB makes it easy to capture that opportunity: reduce drop-off, keep customers engaged at every milestone and generate non-interest income without adding complexity.
Seamless insurance powered by expertise and technology
Seamless integration
Easily embed our platform into your systems and enhance your customer experience with competitive offerings.
Diverse coverages
Allow customers to compare, purchase and manage a broad range of coverage options including homeowners, auto, condo, life, umbrella and more.
Expert-led service
Proactive, expert-led support from licensed professionals to guide customers through insurance touchpoints during significant financial moments.
Backed by HUB International
With decades of trusted industry leadership, HUB delivers scalable, dependable solutions backed by an expansive network and deep knowledge base. Our expert guidance makes sure your customers receive the best policy options with professional support at every step.
"An organization with over 12,000 employees partnered with VIU by HUB to offer personal insurance options. Within the first year, 14% of eligible employees explored quotes and over 7% secured coverage, with auto and tenant insurance as top choices. The result: reduced financial stress and a stronger benefit offering.”
HUB International 2026 Outlook North American Report
VIU by HUB in numbers
150K+ customers
200+ strategic partnerships
100+ licensed professionals- 50+ carriers
Provide access to customizable coverage from top-rated insurance carriers.
Meet our strategic partnerships team
Our team of experts understands your customer journey and works with you to deliver protection and peace of mind at every financial milestone through our embedded personal insurance marketplace.
Jeff Chesky
Senior Director Business DevelopmentFinancial Institutions
Jen MartinezSVP, Strategic Partnerships Business DevelopmentFinancial Institutions
Brock MondorStrategic Partnerships Business DevelopmentFinancial Institutions
The VIU Perspective
Industry news, insurance expertise, partner stories and behind-the-scenes updates from right inside VIU by HUB.
