Embracing change in the rental market

  • Insurance expertise
two women unpacking and playing with a dog

Due to the persistent high mortgage rates across the nation, the rental market is undergoing a steady transformation. This shift presents an opportunity for the industry's future trajectory and rental market changes.

The robust construction of multi-family housing is bringing increased choice to renters. Year-over-year rental prices are displaying a modest decline, suggesting the potential waning of inflationary pressures in the rental market. For property owners and property management firms, this juncture demands a strategic focus on risk reduction and tenant retention. A powerful tool to address both is the strategic implementation of requiring renters insurance, overseen by property management entities. The following are key benefits of requiring tenants to have renters insurance:

Mitigating financial risks for all parties

According to research, over 95% of claims are due to property damage caused by various factors, for example, theft. Requiring tenants to purchase renters insurance demonstrates a proactive commitment to protecting both property owners and tenants. Imagine a scenario where a tenant's personal belongings are damaged due to a burst pipe. Without renters insurance, the financial burden of replacing these items could fall on the tenant, potentially leading to disputes with the property owner. By requiring renters insurance, property owners and management companies provide tenants with a safety net that helps mitigate financial risks for all parties involved. This gives tenants a way to recover their losses while enabling property owners to avoid disputes over responsibility for damages.

Let’s find a time to connect!

Email us to schedule a demo with a member of our strategic partnerships team.

Reducing liability exposure

Few people expect to be the target of a lawsuit, but if it ever happens, it could be a significant cost to property owners and property management companies. Requiring renters insurance exponentially reduces the liability exposure of property owners. Consider a situation where a tenant’s guest is injured within their rental property due to an accident. Without renters insurance, property owners might find themselves held liable for medical expenses and legal claims arising from the incident. Renters insurance transfers the responsibility to the tenant's insurance coverage, alleviating the property owner's financial and legal liability. Most renters policies offer liability coverage limits ranging from $100,000 to $500,000.

Enhancing tenant satisfaction and retention

Promoting renters insurance can improve tenant satisfaction and retention rates. Let's say a tenant's unit suffers water damage due to a leak. If the tenant has renters insurance, they can rely on it to cover temporary housing costs while repairs are being conducted. This support minimizes the cost of a tenant’s inconvenience and limits frustration towards the property management company. Such experiences can help contribute to higher tenant satisfaction and increase the likelihood of lease renewals, which ultimately results in greater stability and lower turnover rates for property management companies.

As property management companies prepare for rental market changes by enhancing risk management strategies and working to elevate tenant satisfaction, the implementation of required renters insurance emerges as a powerful tool. By streamlining the process through digital insurance broker solutions like VIU by HUB, property managers can seamlessly empower their tenants to safeguard their belongings and mitigate potential financial risks. Additionally, a personal insurance broker can grow with a tenant as their needs change, advising them on their risk beyond renters insurance to auto, home, life and more.